Welcome to the seventh issue
of conduit. Have a great rest of the week, and we
will look forward to sending you the next issue in 2002. Happy New
This issues quote: "The turtle makes progress only when he
sticks his neck out." - Unknown
In this issue
1) Featured Question and Answer: "Intranet
2) Your Community Answer: "Does giving community contributors
special recognition make a difference to community activity?"
Community Wire: "The Case of On-line Communities": An
article that provides support for online communities and their
Voice: A Letter from the CommunityAnswers.com
Featured Question and Answer
This issue's question was brought
to us by a large company interested in setting up an intranet, and
was posed as follows:
considerations are related to intranet communities? My team is
tasked with building communities for the service delivery
audience. Our vision to create a single access point (portal
is a four-letter word) for all service and technical product
information. Our hope is that communities will foster a
collaborative environment (without collaboration tools) where
individuals will share solutions and experiences -- basically,
optimizing their tacit knowledge."
To view CommunityAnswers.com's
suggestions, please visit "Intranet Communities?"
~Are you searching for information
on a particular topic? Check out our searchable archive of past
question and answers.
recent McKinsey Quarterly article, "The case for on-line communities"
says that giving community contributors rewards or special status
for being involved should be considered best-practice. What do you
think, either as a site owner, manager or community
Does giving community contributors special recognition
make a difference to community activity?
The article is
based on research of 17 major consumer sites, interviews with
industry leaders and a study of 40,000 consumers. The findings
indicate that sites which offer community features for
- benefit from an
increase in user activity and involvement;
- enjoy increased
site and product loyalty; and,
- generate twice as
many sales, in comparison to sites that do not offer
conclusion of the research, aside from the benefits of community,
was the relatively untapped nature of online communities -
few of the major consumer
sites in such areas as apparel and general merchandise offer
In addition, the
article outlines some useful best-practice guidelines according to
industry experts and the authors' own findings. Are you
excelling in the key areas they identify?
If you are
contemplating implementing community on your site, have been asked
to provide a business case for community, or simply wish to read
some supporting evidence for communities then this article is well
worth a read.
If you wish to submit an
article or comment to be featured within conduit's
CommunityWire, please do so by using our online submission form.
As the New Year is fast upon us, it is a time
for reflection, recognizing
the things that we hold near and dear.
First and foremost,
CommunityAnswers.com is grateful to all our dedicated subscribers
and visitors for your continued participation and support.
Without all of you CommunityAnswers.com would have no reason to
exist. Thank you for allowing us to share with and learn from
Despite some of the
difficulties and tragedies faced during the year 2001, such as the
September 11th bombing, company lay-offs and an unstable economy, we
had the opportunity to witness some amazing acts. Online communities
shone with their ability to bring people together during a time of
great sadness and crisis. We witnessed people sharing and caring
about one another regardless of geographical constraints or other
barriers which might restrict communication in the "real world"
sense. This left us feeling extremely proud and thankful to be in
the industry we are in.
Our commitment to providing
the best quality service to our visitors and subscribers is
unwavering and strong. From that commitment we are actively
developing new features and services to bring to the site in the
year 2002 with the hope that these new additions will continue to
provide you with the value and assistance that you need. With this
in mind, we ask of you a small favor; if you ever feel like we are
faltering in our commitment to you and the services we provide,
please let us know. Your thoughts, feedback and contributions are
important to us.
We wish you all a very happy
and healthy New Year. May 2002 bring each one of you all that is
positive, productive and prosperous.